AMANDA NG
Work Experience
Oct 2024 - Present
Oct 2023 - Oct 2024
May 2022 - Aug 2023
SEO Specialist - 1Point21 Interactive
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Utilize off-page and local SEO strategies to get 10+ client campaigns ranking in their local map pack
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Optimize on-page technical SEO elements to enhance user experience, improve crawlability, and boost SERP rankings, resulting in increased organic traffic by 85% and high quality organic leads
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Build high-quality links through targeted outreach and white-hat link building tactics
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Develop high impact assets that drive over 8k+ traffic to a client’s site
SEO Campaign Coordinator - 1Point21 Interactive
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Monitor the performance of 7+ clients' sites through Search Console and Google Analytics, devising strategies to meet traffic & conversion goals
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Perform in-depth SEO audits using Ahrefs and Screaming Frog to identify SEO opportunities on client sites
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Using various SEO and content strategies, draft 6 month content plans, meeting the needs of the demographic, increasing traffic to their site, and establishing their authority as an expert in their field
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Conduct keyword research, creating a foundation for successful SEO campaigns on client sites
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Build high-quality links through targeted outreach
Demand Generation Marketing Programs Intern- Proofpoint
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Managed the certification program and grew the registration rate by 747% through global promotion, generating over $26M in pipeline
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Analyzed data on Power BI to see growth and impact of marketing programs to ensure effectiveness
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Use Marketo to send 11,500+ emails to certificate program participants, in order to make the program run as smooth as possible, by following up with users who need assistance
Jan 2022 - May 2022
Communications and Digital Services Student Assistant- SDSU Stratcomm
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Utilized Salesforce Marketing Cloud to create email campaigns to send out to 30,000+ people
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Managed freeway marquee requests, ensuring they all properly fit guidelines
Aug 2021 - May 2022
Career Peer - SDSU Career Services
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Co-led marketing plan for a diversity conference through marketing material design and outreach, to assure maximum student attendance at events; 60+ students attended
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Empowered students by utilizing peer review techniques when reviewing resumes
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Delivered outreach presentations to campus groups of 40+ students, on career-related topics
Leadership Experience
May 2022 - Dec 2022
Sept 2021 - May 2022
May 2020 - May 2021
Vice President of Membership- SDSU American Marketing Association
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Oversaw membership recruitment at the start of the semester, ensuring we maximized membership signups
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Tracked 100+ members and rewarded those who went above and beyond
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Fostered member engagement throughout the semester to keep membership retention high
Event Marketing Committee- SDSU American Marketing Association
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Designed graphic for Professional Networking Night to market on Instagram; increased attendance by 450% compared to past semesters
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Participated in 2 Case Study competitions, in order to collaborate between other members as well as ideate on the spot
Activities Co-Coordinator- SDSU Asian Pacific Student Alliance
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Organized a fundraiser with incentives to donate; increased donations by 150%
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Co-hosted and planned an event on Zoom for 100+ people
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Improved relationship between members by conducting weekly virtual icebreakers to an audience of 50+ people
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Ran campaign on Fashion Talent Show instagram to build audience excitement; 120+ people attended
Certificates
Coursera Google Foundations: Data, Data, Everywhere Certification
Amazon DSP Campaigns Certification
Amazon Advertising Foundations Certification
Amazon Retail for Advertisers Certification
Amazon Sponsored Ads Certification
Credly Platform Practitioner
LinkedIn Content Marketing Foundations
LinkedIn Digital Marketing Foundations
LinkedIn Email and Newsletter Marketing Foundations
LinkedIn Google Universal Analytics Essential Training
LinkedIn Intro to Graphic Design
LinkedIn Marketing on Facebook
LinkedIn Marketing on Instagram
LinkedIn SEO Foundations
LinkedIn Social Media Marketing: Strategy and Optimization
LinkedIn Social Media Marketing Foundations
Fast Company Personal Branding
April 2023
May 2022
April 2022
April 2022
April 2022
July 2022
June 2021
June 2021
June 2021
June 2021
June 2021
June 2021
June 2021
June 2021
June 2021
March 2021
March 2021
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